5 Ways To Use Social Media To Make Sales

 

Sales is all about establishing relationships, and social media can help you get to know your prospects quickly and easily. You can get to know their needs through social listening, building relationships with existing clients, and driving them to purchase again and again. In today’s blog post, we’re sharing a few ways that you can use social media to make sales and grow your business. Then, when the sales start coming in, be sure to utilize ShipCarte’s shipping platform to ensure that your packages are delivered on time and within budget.

Start With Profiles

When potential customers are looking to learn more about your business, they Google you. And, whether you like it or not, your social media profiles will be some of the first results they see. That means your profile needs to be up-to-date and provide links back to your website. Think of your profile as an introduction to your business. A good first impression is more likely to push customers through to the next stage in the conversion funnel. 

Focus on Audience Engagement 

While traditional advertisements focus on products or services, social media is all about loyalty-building. That means that the majority of your social media efforts should be about informing your followers about your business and nurturing relationships. Offer hints, tips, and solutions that your followers may be looking for. The more your business’ social media functions as a relatable source for news and solutions, the more customers will trust you — and keep coming back.

Leverage Your Expertise

Remember that you know your business better than anyone, and social media is a chance to share your expert knowledge. Here at ShipCarte, we’re shipping experts, and we use our social media (and blog!) to share our knowledge to help clients like you optimize their business’ shipping practices. We love helping clients grow their business. We also have a free shipping guide to help you learn more. 

You can use these same techniques to share your industry-specific knowledge, which will not only help your customers or clients, but also may be shared more widely, helping you gain even more visibility. So, if you specialize in high-quality blank tees for screen printing businesses, try providing tips and tricks for the best screen print. Or, if you’re a new restaurant in town, focus on taking high-quality photographs of your product and teaching others to do the same. Ideally, your followers will learn from you and start sharing what they learn with their own followers.

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