ECommerce Shipping: Strategies & Best Practices

 

Customers Care About Shipping

Online shoppers care about the cost of shipping and their delivery options. Poor shipping options are one of the biggest causes of cart abandonment and can be the difference between success and failure for eCommerce businesses. Shipping is the nitty-gritty, behind the scenes work that ensures the satisfaction of your customers and the success of your business. Don’t leave shipping strategy on the back burner — it’s vital to your success. Here are some statistics from UPS Pulse of the Online Shopper that demonstrate the importance of shipping.

Build Your Shipping Strategy With The Best Team

Assembling a great team is true for every aspect of business management, but it’s especially true for a time-sensitive strategic process like shipping. Think about this team holistically and gather all of the right stakeholders within your organization. Here are a few suggested team members to include:

Marketing & Sales

You might not consider your marketing and sales team as part of your shipping strategy, but these are the people that are going to communicate your shipping policy to your customers. You don’t want a salesperson to share a promotion for flat rate shipping if that’s something you can’t fulfill! You’ll also need to ask them what people are looking for and what products you should consider offering promotions on. 

‍Fulfillment

Your fulfillment team needs to ensure that orders are being packed and shipped accurately and on time. This team is the heart of your shipping operation, and they need to provide their input on what is possible and what tools they need to successfully implement your shipping procedures. When you choose ShipCarte, our shipping platform streamlines fulfillment by allowing you to quickly find the best shipping rates from all major carriers in seconds. You can then easily print your labels straight from the app. Ship and track your products with ease, all while saving time and money.

Customer Service

Just like your marketing team, your customer service representatives are in close contact with customers and need to know how to appropriately answer questions about shipping. You’ll need to ask them if they understand the different shipping options you offer and how they will handle a customer who has a bad shipping experience. With ShipCarte’s shipping platform, you can help provide the data your customer service team needs to easily answer questions like: when will my package get here? Has my package shipped? Why is this the cost of shipping?

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SOURCE: ECommerce Shipping: Strategies & Best Practices (https://www.shipcarte.com/post/ecommerce-shipping-strategies-best-practices)